Up The Ante was established to bring the excitement of the hip-hop revolution, to the local and regional markets. Why should Puff have all the fun? Why should just the national acts and major record labels have all the fun? Through his experiences, Scott has learned what the masses want. He understands that people crave entertainment. It gives them somewhere to go. Something to talk about. Something to take their minds off the boring days of their everyday lives. Scott excels at divining the desires of the audience and creating just the spectacles they would flock to see. He understands that the buildup to a show is just as important as the actual performance.

The right kind of promotion is critical to the success of the show and every event and every happening calls for its own particular approach to its own particular audience. What Scott understands most of all is that to pull in an audience, you have to reach out the hook and reel them in. You need the right hawker out there, enticing the crowd. Scott talks about up and coming talent, like a kid who just saw the circus. You have to make them notice. Make them wonder, and get them to follow their curiosity right into the tent.

While the basic principles of marketing may not have changed, the approach has. In a world of digital media, where entertainment is at the tip of ones fingers, its important to have a firm grip. Entertainment drove in more than $500 billion in worldwide revenue, in the year 2000. And, given that figure has been rising every year for the last decade, odds are that the dollars will continue to pile up. There are a lot of Circus's out there, many tents, and innumerable hawkers out there shouting for our attention. In fact, the din has been raised to the point that, in order to lure us into the tent, entertainment marketing has turned into a form of entertainment itself. Up The Ante is Scott's big top adventure.

Up The Ante represents the best original talent in the tri-state region. We look for artists who can go head to head with the biggest names in the games. Whether it's Hip-Hop artists who can compete in lyrical bouts with Eminem, Rock bands who would look right at home on a national tour with U2 or Country artists with more emotion and intensity than Garth Brooks. Fans don't care who represents an artist, what label the artist is on, or how successfull the artist is. They just want to be inspired. Up The Ante finds the talent to do just that.

Fans of the Dave Mathews Band came to shows with tape recorders, when they were first starting out. Fans would make copies of the tapes to help spread the word about the band they loved. This was all long before they had a record out, or any record label attention. That's dedication. That's loyalty. Wherever the fans at the local level are, Up The Ante will have something to get excited about.