UP THE ANTE ENTERTAINMENT was founded by Scott Roth. Scott  has been involved in the music business industry for several years. In 1999 he interned for Capitol Records, where he was a field marketing cadet for artists like Radiohead, Everclear, the Beastie Boys, the Kottonmouth Kings, the Dandy Warhols, Idlewild, Sparklehorse, Stir and Dilated Peoples. In 2000 he worked for Stars Productions, who represent the biggest cover bands in the tri-state region: The Nerds, Big Orange Cone, DogVoices, and The Benjamins just to name a few. Scott was responsible for keeping track of all of the venues in the tri-state region. (Who was opening? who was closing? who had entertainment during the fall? during the winter? all year round? who was in charge? what was there sound and lighting requirements? what was their capacity?) Scott  was responsible for spreading the word about Stars Productions. Bringing in new clients and getting many venues excited about having qualitiy entertainment.

By the end of the 2000, Scott  was working both in the Stars Productions office, and out on the road doing promotions for Stars Productions biggest band The Nerds. This was when the real entertainment began. Meeting club owners, doing mailing lists, selling cds, flirting with drunk people, anything to get people leaving with the names The Nerds and Stars Productions on the public minds. On the road, Scott learned how to sell the band, the management company, and most importantly himself.

After six months working both in the office during the day, and the road at night, Scott learned that one of The Nerds sound guys had cancer. Scott stepped down from working in the office, and offered to help out with the production of The Nerds in anyway he can. This lead to a paying position. He became a stage tech for The Nerds, employed and trained by Coastal Sound. He would help setup and break down the stage before and after each show, and stayed doing promotions during the show. During this period, Scott had the opportunity of doing stage work at events such as: the WDHA Scott & Todd Morning Show (w/Hootie & The Blowfish), the Opie & Anthony Summer Blast at the Stone Pony (w/ Duane Allman), the Quick Check Ballon Fest (w/Hall & Oates) and venues such as: Trump Taj Mahal in Atlantic City, the Hard Rock Cafe in Philadelphia, Tradewinds Nightclub in NJ, Toads Place in CT, the China Club in NYC, the Roxy in NYC and Mulcahys in NY.

After two years on the road with The Nerds, Scott stepped down. The road took a toll on his personal life, and Scott took the end of 2002 off. He is now refreshed and taking all of his experiences and jumping into the world of Artist Bookings and Management.